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THE MISFIT CREATIVE.

GOTTAGO

A mobile application that allows users to find easily accessible, safe, and clean toilets nearby.

OVERVIEW:

Meet GottaGo, the all-in-one toilet finder that helps you find a toilet on the go, when you have to go. You can select from the list of filters, read and leave reviews, rate restrooms, favorite and save restrooms, and even swipe your GoPass with our select brand partners.

ROLE:

Product Designer

  • User Research

  • Building Empathy & User Personas

  • Visual Design

  • Wireframing & Prototyping

  • Usability Testing

  • Logo Creation

OVERVIEW:

Meet GottaGo, the all-in-one toilet finder that helps you find a toilet on the go, when you have to go. You can select from the list of filters, read and leave reviews, rate restrooms, favorite and save restrooms, and even swipe your GoPass with our select brand partners.

ROLE:

Product Designer

  • User Research

  • Building Empathy & User Personas

  • Visual Design

  • Wireframing & Prototyping

  • Usability Testing

  • Logo Creation

Meet GottaGo

The Problem

Users are lacking a quick, easy-to-use app that will allow them to access more reliable restrooms

The Solution

GottaGo simplifies the search for dependable restrooms through the use of filters and exclusive brand partnerships with GoPass

Tools Used

Figma, FigJam, Trello, Google Slides

Interview Plan

As a user researcher, I want to understand a user’s thought process on how they currently choose public restrooms, and what circumstances or features will determine if they use a restroom.

 

Our first step was to create an interview plan, in which we divided our questions into three categories:

Usage Patterns

Example: “How frequently do you find yourself in situations where you urgently need access to a public restroom?”

Application Features

Example: “What features would make you feel more secure when finding a restroom?”

Competitor Analysis

Example: “Do you currently use any mobile applications or methods to locate nearby public restrooms?”

User Interviews & Affinity Diagram

After conducting five user interviews, we created our Affinity Diagram. From there, we found patterns in our user's approach when finding a public restroom.

Familiarity

Nearly every interviewee said they wanted a bathroom that is familiar or feels familiar to them.

Smell

Does NOT want bad smells, dirty floors, etc.

Safety

"I rank safety #1, cleanliness #2, and usability #3."

Pictures

Pictures are important to the user.

Cleanliness

"If a bathroom is dirty, I WILL NOT go. I would rather hold it until I get home!"

Excitement for App

On a scale of 1-10, the general consensus on overall excitement for an app like GottaGo is an 8.5.

Empathy Map

As we were creating our Empathy Map, a few things stood out:

- If a bathroom is not clean, safe, or familiar, users would rather wait until they get home

- Accuracy is very important. Reviews would have to be consistently updated

- Our users want it to be as easy and as convenient as possible to find a public restroom

- All of our interviewees show high enthusiasm for an app like GottaGo

Does

Would read and write reviews within the app.

Says

“I would rather not go to the bathroom than use one that’s not clean.”

Feels

Feels enthusiastic about using an app like GottaGo.

Thinks

Thinks they would be loyal to an app if it was updated regularly.

Meet our User Persona: Marlene Baker

Behavioral Demographics:

  • 32 years old

  • Business Consultant

  • Constantly traveling for work

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Goals & Needs:

  • She is tech-savvy and loves to plan ahead, needs a plan in place

  • Needs a clean and safe environment at all times when she has "gotta go"

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Pain Points:

  • Finding a quick and efficient public restroom that's also safe and clean

  • Constantly "on the go" for work, and finding a place when she has to go is stressful

Problem Statement

We observed that current mobile apps aren't offering an easier way to find reliable facilities, which can be very frustrating. GottaGo was designed to help provide knowledge on where you can find the cleanest and safest public restrooms on the go. How might we develop GottaGo so that our on-the-go users are successful? We would through positive ratings, app sign-ups, and brand partnerships. 

Feature Prioritization Matrix

After ideation, we combined our most favored features into a matrix, organizing them into four different categories. 

Must Have

- Clear cleanliness and safety ratings - Map that allows you to see the locations - Directions with direct link to your preferred maps application

Could Have

- QR code access to public restrooms that you paid for - Perks/reward if you leave a review or refer someone on the app - Share or recommend restrooms with others

Should Have

- The ability to heart or favorite bathrooms - Tutorial during initial download - Different features for users with no account vs account

Won't Have

- The ability to reserve a restroom - Cleaning service/janitorial features. That would be up to the business - Can't physically take a user to the restroom (transportation) but will help them navigate to get there

User Flow & Mind Map

Lo-Fi Wireframes

Next, we created basic lo-fi wireframes for usability testing and to map out the application's flow.

User Testing

Before we could begin iteration, we needed feedback on our prototypes. To do this, we conducted guerilla user testing.

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Task 1: Navigate to a restroom listing

Outcome: User has some difficulty with some bottom menu and navigation elements

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Task 2: Pull up GoPass QR Code

Outcome: User can access the code easily, but there are some prototyping linkage errors

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Task 3: Leave a review for a restroom

Outcome: User notes features present on Reviews but not on Leave a Review screens

Final Prototype

Please press "play" for a video walk-through of the final prototype.

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