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OVERVIEW:
Balanced Aesthetics is a one-stop shop for all your aesthetic and wellness needs. Before the rebrand, the social media feed was cluttered, playful, and lacking a professional tone.
This project aimed to provide Balanced Aesthetics with minimalistic, professional, and trustworthy deliverables to transform its digital footprint.
ROLE:
Social Media Manager & Graphic Designer
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Working closely with the Director of Marketing to execute a new content and branding strategy
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Designing graphics, writing social media copy, hashtag research, competitor analysis, social posting, community engagement
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